A Pinch Of Salt

Your bi-weekly dose of social media advice with a side of real talk, delivered to your inbox.

Are you overwhelmed by conflicting social media advice? Frustrated with superficial hacks and empty promises of overnight success? Do you crave practical tips that actually work for your business and make a lasting impact?

I get it. As someone with over a decade of experience in marketing communications, I’ve seen my fair share of bad advice. From self-proclaimed gurus who claim to have ‘cracked the code to going viral’ to empty promises of overnight success, much of what’s out there ignores the fundamentals of good marketing.

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    Many people forget that social media is just one piece of the larger marketing puzzle. To truly build a successful business on social media, it’s essential to understand the foundational marketing principles first.

    The good news? I’m here to guide you - no strings attached. The bad news? There’s no magic formula. Social media success is a marathon, not a sprint. But if you’re ready to commit to the journey, I will help you show up online in a way that’s enjoyable, effective, and sustainable (yes - it’s possible!).

    • Small Business Owners: Take control of your social media strategy and grow your business.

    • Social Media Pros: Sharpen your skills with insider tips and strategies.

    • Aspiring Entrepreneurs: Learn the ropes of effective social media management before you dive in.

    Whether you’re managing your own social media or guiding a team, this newsletter gives you tools you can use today.

    Who is this for?

    • Social Media Tips That Work: Straightforward, actionable advice to level up your strategy.

    • Marketing Education Made Simple: Key concepts explained without the fluff.

    • Real Stories and Lessons: Behind-the-scenes insights from my work with real clients.

    • No-Nonsense Insights: I’ll help you spot (and ignore) bad advice while giving you actionable strategies that actually work.

    • Industry News You Need to Know: Stay ahead of trends without getting overwhelmed.

    What to expect

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      Hi, I’m Iris.

      A social media strategist, agency owner, and marketing enthusiast. With a Bachelor’s degree in International Marketing, I started my career working for large corporations like Samsung Electronics. I've since shifted my focus to helping small businesses navigate the ever-changing world of social media, and I’m here to share what I’ve learned along the way. Expect practical tips, real stories, and maybe a sprinkle of sass. I can’t wait to connect with you! Simply fill out the form and I’ll be in your inbox shortly. No spam, just Salt.